Production from the facilities will be shifted to other Post locations as the company moves to reduce capacity in its overall cereal manufacturing network. "The ready-to-eat cerea ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

A seven-foot basketballer from Nottingham who credits his success to eating five Weetabix a day is fast on his way to a career in the American NBA - and his mum couldn't be prouder.

Anyone closely following Kentucky’s run to the second weekend of the 2025 NCAA tournament, under first-year coach Mark Pope, has by now surely heard of Weetabix. Anyone just now learning more ...

A key member of this Wildcat team that has been powering its run is Amari Willams, who leads Kentucky with 8.6 rebounds and 3.2 assists per game. He has also had four blocks so far in the NCAA ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very least, some free promotion. The English cereal company finally tweeted about ...

On Sunday, the Kentucky Wildcats defeated the Illinois Fighting Illini, putting their success down to eating a bowl of Weetabix before the game. In a press conference following the win ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly for Williams. It's a breakfast cereal ...