In wake of Trump’s win, new billboards tell LA residents to ‘Spread Hummus, Not Hate’
With Trump’s re-election stoking nationwide division, Brikman Advertising and Hummus Republic dish up a call for unity in LA.
My name is Gaëtan Uytterhaegen and I changed my name to get a job in advertising
When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...
We thought Trump was finished. What else are marketers missing?
Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re ...
Familiarity didn’t ultimately breed contempt for Trump, says Politics for Drummies host
The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...
What Trump’s win – and $215m in anti-trans ads – mean for the future of advertising ethics
Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...
Opinion
Kamala memes won the reach game but did they say enough? Or anything?
The memeification of Kamala Harris looked like it might change the face of political campaigning forever. And then it failed. What went wrong? Beth Blance brings the answers.
New Rapp CEO Jeannine Falcone’s vision for harmonious future between creative and tech
A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, says the new leader, who is four weeks into her CEO role ...