For Wendy McMahon, president of CBS News, and Bill Owens, executive producer of "60 Minutes," resigning must have been tough ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas ...

Meta's "Early Release" program will give advertisers access to test new generative AI Advantage+ creative features across ...

Chelsea Fletcher will oversea the agency's data infrastructure and Dan DeLozier will lead strategic digital planning.

The Brandtech Group has made a "major" investment in emissions data specialist Scope3 based on GAI - to examine the environmental impact to create ads and marketing assets, following announcements ...

Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kevin Scott warned that a closed but integrated approach to AI agents could … Read the whole story ...

While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform. Read the whole story ...

Ford's "Committed to America" ad drove record-setting purchase intent, performing 13 percentage points above the MarketCast norm. Read the whole story ...

NBCU would be taking over the package owned by ESPN. The network has aired a Sunday night baseball game since 1990. Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys in ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously - taking actions and making decisions with minimal human ...