9 AI tools agencies are embracing right now
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How brands are turning on TV to unlock Black Friday and Cyber Monday sales
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4 creator economy predictions and trends to watch in 2025
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Warner Bros. Discovery gains streaming subscribers
The New York-based media company added 7.2 million net streaming subscribers in the three months ended Sept. 30, the ...
Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding
Advances in contextual technology, retail media and analytics help brands fill gaps from declining data quality and signals.
33 ad execs predict how Trump’s election will impact marketing
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...
How auto marketers drive ROI with precision targeting and measurement in the streaming era
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...
Dash Hudson CMO on why future brand leaders need both data and creativity
On Breaking and Entering Media’s latest episode, Kate Kenner Archibald discusses the value of blending the art and science of ...
The top 5 sports marketing ideas to know about right now
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...
Hyundai’s new CMO on eliminating teen driving apathy, selling on Amazon and other priorities
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2025 Ad Age Tech Power List—what to know before you enter
Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago By ...
Google antitrust ad tech trial—debate over whether publishers are locked into its platform
Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...