Christmas in full swing as signs for sales lined the mall, surrounded by decorations and Santa's friendly face.

The holiday season is about to begin, and some people are not waiting until Black Friday to start shopping. 22News spoke to shoppers at the Riverdale Shops in West Springfield about their holiday shopping habits.

With the holidays right around the corner, shoppers will be spending a bit more on gifts, decorations and other seasonal items.

Americans are not holding back on holiday spending this year – but they are taking a more deliberate approach to the purchases they make, according to new research. The study of 2,000 Americans who celebrate a winter holiday,