The booming, baritone narration by Jim Fagan is as much a part of 1990s NBA games as Bugs Bunny selling shoes with Michael ...

The Golden Age of the NBA on NBC, from 1990 to 2002, is remembered for iconic games and some of the biggest superstars in the ...

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

This week’s episode of SI Media With Jimmy Traina features a conversation with the composer of NBC's NBA theme song, “Roundball Rock”, John Tesh. Tesh talks about the recent announcement from NBC that ...

Following NBC’s announcement about the theme song, the man who composed ‘Roundball Rock’ says the song has taken on a life of its own.

NBC is using AI to bring back the voice of a beloved NBA announcer. But he died in 2017. It's weird. And more than a little ...

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

"In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with ...

In addition, it was announced that former Los Angeles Lakers forward and Hall of Famer Carmelo Anthony will be a studio ...

NBC Sports will reintroduce “Roundball Rock,” the former “NBA on NBC” theme song composed by John Tesh, for its coverage. The ...

John Tesh’s Beloved and Iconic Basketball Anthem to Welcome Viewers to NBC Sports’ NBA Coverage Beginning this October and to ...

It was during a commercial break in NBC's coverage of the Kentucky Derby that the network brought the song out of mothballs ...