How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't see it coming.

Some players thrive in a pressure cooker. BYU's Richie Saunders prefers the deep fryer. The hard-nosed forward who fueled BYU's run to the Sweet 16 is a descendant of the man who invented tater tots.

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Richie Saunders and tater tots? Here's how the BYU Cougars star is connected to the popular side dish invented by the company Ore-Ida.

To celebrate BYU's Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida is giving away free tots ...

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company Ore-Ida. Among the company's innovations? Tater Tots, now Ore-Ida's most ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and crispy fanfare.

BYU's Richie Saunders prefers the deep fryer. The hard-nosed forward who fueled BYU's run to the Sweet 16 is a descendant of the man who invented tater tots. Saunders has cashed in with an ...