Why many college athletes still see a degree as the ultimate prize
Several Division I athletes said that the money available to them through NIL deals remains a small consideration compared ...
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Money in NCAA sports has changed life for a few
Money from name, image and likeness deals has changed what it means to be an NCAA athlete for some college players ...
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Needles Brings Japanese and American Influences to Reebok’s Iconic Instapump Fury Sneaker, Available November 14
Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with ...
Chattanooga Times Free Press12h
Even in NIL era, college degree still top draw for many athletes
Sponsorship deals were far from Jonny Bottorff's mind when he transferred to Northern Arizona University on a football ...
Ibj.com21h
Money in NCAA sports has been profitable for a few, but degree remains ultimate prize for many
securing endorsement deals with the likes of Reebok, Powerade and Beats by Dre. Where academics rates as a priority varies ...
Reebok profit surges as international sales take off
Profit surged at Reebok in the first full year since being acquired by Authentic Brands, it has been revealed. The Cheshire-headquartered group has posted a pre-tax profit of $176.8m (£147m) for ...
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Authentic Brands Group Plans to Terminate New Guards Group's Reebok License
Authentic Brands Group no longer wants to do business with New Guards Group, a division of Farfetch, and has terminated its ...
Zac Clark Has Helped Many Battle Substance Abuse. Now, Reebok Is Supporting His Mission
"When I look at my life, I look at my recovery, I look at my family and then shortly thereafter is running. It's given me ...
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Angel Reese Secures Signature Reebok Shoe and Contract Extension with Brand
Their collaboration began in 2023 when Angel Reese, then playing for LSU, became Reebok's first long-term NIL signing.