The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...

Disney was at 12%, while YouTube came in at 10.8%. Disney scored strong results from heavy sports coverage, including the ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...

While Paramount Global may be in a state of limbo as the media firm prepares for sweeping changes under new ownership, recent ...

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.