The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, ...

Streaming” is The Fly’s weekly recap of the stories surrounding the biggest content streamers. Light Up your Portfolio with Spark:Easily ...

Two months after launch, Watson is getting more cases. CBS has renewed the Morris Chestnut-fronted drama series for a second ...

Animation is the one screen medium that allows an artist to unlock the most potential out of the story they want to tell, ...