PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.

Greg Lyons, who was chief marketing officer for PepsiCo North American Beverages for eight years, has left the company and been replaced by company veteran Mark Kirkham.

Mark Kirkham has been elevated to the role of Chief Marketing Officer (CMO), PepsiCo Beverages US at PepsiCo. He made the announcement of his promotion through a LinkedIn post. In his new role ...

PepsiCo named Mark Kirkham as CMO of U.S. beverages, effective April 7, per details shared with Marketing Dive. The unit houses brands including Pepsi, Mountain Dew, Bubly, Starry and Gatorade.

Things have not been great for beverage giant PepsiCo (PEP) of late. With weight-loss drugs cutting into snack purchases and ...

PepsiCo has appointed Mark Kirkham as chief marketing officer of PepsiCo Beverages North America, the company confirmed to ADWEEK. He succeeds Greg Lyons, who served as the division’s CMO since ...

PepsiCo named Mark Kirkham as CMO of U.S. beverages, effective April 7, per details shared with Marketing Dive. The unit houses brands including Pepsi, Mountain Dew, Bubly, Starry and Gatorade.

PepsiCo brought in Mark Kirkham to serve as chief marketing officer for the United States beverage market, and his position will start April 7. Kirkham—a 14 year veteran of PepsiCo—will step ...