Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.

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Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

Following the recent announcement of Sabato de Sarno's departure, the Italian fashion house has found a new king within the Kering family

Today, Kering announced that Demna will take on the role of Artistic Director at Gucci beginning in early July. The news comes several weeks after Sabato De Sarno departed the brand. It also comes on the heels of what turned out to be Demna’s last Paris ready-to-wear show as the house’s creative director.