Though Hailey appears to have gone sans foundation, she did note in the caption that she was wearing her Rhode pocket blush in plum. Applied subtly on her cheeks and ridge of her nose, the product does add a little more color to her face. All in all, it's the perfect beauty look for a day at the beach or a casual shopping trip with pals.

Hailey Bieber's Rhode line of beauty and skincare is so good that even other celebrities with their own brands say they use it.

Hailey Bieber's beauty brand, rhode, has just launched two new berry-toned shades of its best-selling pocket blushes, and they have shoppers calling them the 'best shades yet'