A $19 strawberry, sold exclusively at Erewhon, has generated some unique reactions. Here's what people are saying about it.

Gen Z have been splashing the cash on premium food more than any other generation. Has food become the latest status symbol?

Every Saturday, lines wrap around the aisles of Riverwards Produce in Old City as customers wait for what some Philly content creators describe as “Erewhon dupes”: 16-ounce to-go cups lined with ...

“OK, this is a $19 strawberry from Erewhon, so we’re gonna eat it,” influencer Alyssa Antoci, who is the niece of Erewhon’s ...

When my friends from the University of Southern California toured me around Los Angeles over spring break, we embarked on ...

It’s less than half the price of the viral $19 Coconut Cloud, but does it live up to the hype? Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ambitious, she's excited to ...

Influencer and model Nara Smith is the latest person to collaborate with Erewhon on a new smoothie. Smith, known for her TikTok videos where she cooks elaborate meals from scratch, is taking that ...

April 1 always seems to begin with social media users reminding everyone that it’s April Fools’ Day. At this point, do we ...

It all started when Alyssa Antoci, whose relatives own Erewhon, did a taste test of the $19 Elly Amai organic strawberry in late February. "This is a $19 strawberry from Erewhon so we're gonna eat ...