British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create more fairness, not fewer rewards. The airline recently shifted its reward system from one based on distance flown to one based on the amount spent,

British Airways has defended changes to its loyalty programme, which has seen a major shift from one based on distance flown to amount spent.

British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of complaints from the airline’s customers about how to earn points.

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should help.

British Airways recently came under fire for the planned overhaul of its loyalty programme, shifting from a distance-based reward system to one based on customer spending. The airline has since defended the move, insisting it will create a fairer system, but many frequent flyers are unhappy with the changes.

British Airways is making a change to its famous loyalty programme – starting now. BA loyalists have traditionally earned ‘tier points’ according to the number of miles flown each year. The more you collect,