TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

And the Chicago Bears were pretty good at football. With a 15-1 regular season, a Super Bowl win, and a locker room filled with true originals like Jim McMahon, William Perry, and Mike Ditka, it was ...

This formula has a proven track record: center your Super Bowl ad around a quirky or adorable talking animal and give him ...