When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Match the medium to the marketing objective—leverage CTV, desktop display and out-of-home tactics to drive awareness in the early stages of the purchase process and have more predictive ...

Examples of this new type of marketing include Nike’s “Just Do It” campaign to share personal fitness journeys, and Lego Ideas, allowing fans to submit their own Lego set designs.