He partnered with dry-goods businessman Levi Strauss to manufacture riveted jeans, and in 1873, together they patented the ...

Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890, the patent expired and Levi’s was no longer the style’s exclusive ...

Levi Strauss & Co., making jeans since the 1850s ... “There’s also a whole lot of people that used to wear a 501, and they love their 501s,” Levi’s Chief Digital Officer Jason Gowans ...