LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

In Wednesday’s game against the Miami Heat, LeBron James made a young Lakers fan’s night. In the first quarter of the Lakers’ ...

At halftime, LeBron James saw a viral video of a young fan's reaction to him after he waved at her at the Lakers-Heat game.

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before becoming an NBA legend in his own right, LeBron James once famously squared off against Michael Jordan and other NBA ...

During a stoppage of play in the first half of the Los Angeles Lakers' 117-108 win over the Miami Heat on Wednesday night, a young Lakers fan, donning a LeBron James jersey, was overcome with emotions ...

LeBron James, one of the biggest stars in American sports, makes quite the impact on his legion of fans. During the Los ...

LeBron James' Ohio Native hat caught the attention of many on social media after the latest "New Heights" podcast. Here's how ...

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Lakers forward LeBron James has accomplished virtually everything, but it wasn't until this season that he registered the greatest feat of his career.

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...