Learn more Streaming subscription price increases continue to roll out across several top services, and Netflix is the latest to announce a change. The streaming giant just announced a price hike, bringing the cost of its Standard ad-free plan up to $18/month in the US.

Netflix is raising the price for most of its subscription levels the company announced on its most recent investor call.

The company raised subscription prices across most plans in the U.S. and several other markets. It added 19 million subscribers in the fourth quarter of last year.