Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

The origin of Caitlin Clark's basketball appeal is often attributed to her penchant for knocking down logo threes. And while ...

The proof is already there: UConn set the record for the highest ticket sales in history, and her projected WNBA team, the ...

Cameron Brink has a powerful message for anybody going through a tough time."Give yourself more grace." On a recent episode ...

Ladies and gentlemen, the 'Bad Bunny Ballerina' is officially on the way.

Sabrina Ionescu and Nike took a tour through Asia to celebrate women's hoops, and the results were a beautiful reminder of ...

As Steph Curry moves toward the later years of his career, he's setting his sights on life beyond basketball, and his next ...

Another Stephen Curry video has recently gone viral. The post Stephen Curry’s Massive Business Move Revealed as CNBC Releases ...

From blowouts to one double-digit seed advancing, we break down all Friday's chalky opening to women's March Madness.

Stateside, the WNBA champ is influencing in other ways. According to Boardroom, the Nike Sabrina 2 is the second most popular ...

Caitlin Clark, Paige Bueckers and JuJu Watkins are all young players who have taken to shooting more 3-pointers, and they have credited Ionescu for breaking the mold for her playstyle in the WNBA.

The first season of Unrivaled saw its conclusion on Monday night with Rose BC defeating Vinyl BC 62-54 with Brittany Sykes ...