With Trump’s re-election stoking nationwide division, Brikman Advertising and Hummus Republic dish up a call for unity in LA.

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When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...

The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory.

The memeification of Kamala Harris looked like it might change the face of political campaigning forever. And then it failed. What went wrong? Beth Blance brings the answers.

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A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, says the new leader, who is four weeks into her CEO role ...

Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re comfortable admitting? Defiant’s Will Poskett explores.