If this election taught us anything, it's that we live in an "emotion economy," where extreme feelings drive engagement, loyalty, and, ultimately, votes. In a world of fractured truths, it's no longer ...

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

Trump's "love" isn't about connection or warmth. It's about manipulation, a loyalty he demands rather than earns.

TheHonolulu Star-Advertiser will lay off 5% of its staff -- 13 people, including six members of its newsroom team -- according to local media reports. Among those who are losing their jobs are two ...

In an age where competition for new business is fierce, emotional intelligence emerges as the secret weapon that can set agency leaders apart.

Interpublic digital agency Huge today announced a batch of new clients including Lowe’s, Foot Locker, Dr. Martens, and others, which it said highlights the agency’s ability to reshape customer ...

NP Digital has been appointed the Agency of Record (AOR) for all media by Mitsubishi Motor Sales of Canada. The choice and expansion builds on earned media and analytics work during the past 18 ...

Jeff Bezos's failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper's stories on them.

One in six members of the military and veteran community face hunger, according to the Military Family Advisory Network. Navy Federal Credit Union and marketing agency MRM Detroit hope to change ...