The brand positioning marks a significant shift from e&’s origins as a telecommunications provider to its status today as a tech-driven group offering services across connectivity, fintech, ...

Brazen MENA has grown its GCC footprint with seven promotions and eight new hires, including a Growth Director for its expanded KSA operations.

Kantar BrandZ Most Valuable Emirati and Saudi Brands report lists brands e& and Al Rajhi Bank as the most valuable in the UAE, Saudi Arabia.

“Everything was gone, all of it, nothing remained except water everywhere. I lost everything. What use is being a store owner when a flood hits? Nobody buys a soft drink while drowning.” Simple ...