Following a rigorous four-round pitch process, NIMF, India’s non-bank-backed asset management company, selected Rediffusion ...

Influencer marketing is evolving beyond brand awareness and embracing affiliate models to drive tangible sales. This shift is crucial for sectors like banking and financial services, where measurable ...

The author argues that Publicis's recent layoffs, due to employees not following return-to-office policies, highlight a larger issue within the advertising industry. She believes the industry's ...

A federal judge dismissed a class action lawsuit against Google, alleging the company profited from gift card scams.

The owner of a franchise of French retail giant Carrefour has announced it is shutting down all its operations in Jordan, ...

Prior to this role, Jain was the VP and head D2C Ecommerce at Max Life Insurance Company for more than six years.

Associated British Foods (ABF) reported a 32% increase in annual profits, fueled by strong growth in its Primark and grocery ...

Representative image Britain's ASOS said it was confident it would return to growth in 2025, but last year's decline and ...

In addition to the clean beauty trend, there is a growing preference for 'free-from' claims, especially among those with ...

ETBrandEquity.com brings latest building brand news, views and updates from all top sources for the Indian Marketing & Advertising industry.

To drive home its message of accessible beauty and care, the brand has onboarded actress Trisha Krishnan as the brand ambassador, elevating the product’s appeal with her presence, the company stated ...

The Oakland, California-based company's products are widely available at retailers such as Walmart, Target and even Amazon, while competition brands such as Coty and Maybelline by L'Oreal are ...