As money-making opportunities for college athletes have boomed since then, the offensive lineman has earned a few hundred ...

Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with ...

Profit surged at Reebok in the first full year since being acquired by Authentic Brands, it has been revealed. The ...

In the true spirit of BEAMS, the newly unveiled InstaPump Fury 94 boasts refined, yet forward-thinking updates to the model.

The Reebok LTD Premier Road Ultra sneaker made its sneaker earlier this year with a retro-coded “Soft Pink” colorway.

The Cheshire-headquartered group has posted a pre-tax profit of $176.8m (£147m) for 2023 while its turnover totalled $276.4m.

But upgrading your sneaker game can cost few hundred dollars, especially when you're looking at some of the hottest shoes on ...

Several Division I athletes said that the money available to them through NIL deals remains a small consideration compared ...

Authentic Brands Group no longer wants to do business with New Guards Group, a division of Farfetch, and has terminated its ...

Sponsorship deals were far from Jonny Bottorff's mind when he transferred to Northern Arizona University on a football ...

According to a memo seen by WWD, New Guards Group has received a termination notice from Authentic Brands Group regarding its license to distribute Reebok clothing and footwear in Europe.