Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

A lean, mean procedural can be the right medicine for streaming. HBO and Max chief Casey Bloys explains why he took a chance ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Two months after launch, Watson is getting more cases. CBS has renewed the Morris Chestnut-fronted drama series for a second ...

ReFrame Analysis of IMDbPro Data Finds Gender-Balanced Films are More Profitable Than Those That Hire Mostly Men. On average, ...

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.

In February YouTube gained two share points over January to capture 11.6% of time spent watching TV across the month. This ...

Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.

YouTube leapfrogged Disney on Nielsen's monthly Media Distributor Gauge for the second time since the measurement firm began releasing the report nearly two years ago. This article, YouTube tops ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...