After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for Nielsen’s Big Data + Panel product now in place—and its legacy panel-only ...

Without question, one of entertainment giant Paramount’s (PARA) biggest new dramas is Yellowstone. But you may not know that ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

A lean, mean procedural can be the right medicine for streaming. HBO and Max chief Casey Bloys explains why he took a chance ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

Nearly two years after it wrapped production, the Red Sonja reboot movie is closer than ever to scoring a release date this ...

Ratings for the first two rounds of the NCAA men’s basketball tournament were the highest in more than 30 years, per Nielsen data.

Two months after launch, Watson is getting more cases. CBS has renewed the Morris Chestnut-fronted drama series for a second ...

YouTube has broken a new viewership record, beating out streaming services like Netflix and Prime Video by a wide margin.

ReFrame Analysis of IMDbPro Data Finds Gender-Balanced Films are More Profitable Than Those That Hire Mostly Men. On average, ...

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...