Levi’s (LEVI) , famous for its denim apparel and having sold clothes since 1853, saw increased consumer momentum during the 2024 holiday season. Levi’s fourth-quarter earnings report for 2024 revealed that its net revenues in the Americas increased by 12% year-over-year during the quarter as it faced higher full-price sales and more traffic in U.

The Tennessee Titans are getting close to officially closing the chapter on the Will Levis era. Levis may still be with the Titans next year, but he will likely

Sonic Youth, the New York City-based alternative rock band from the ’80s, is the latest band to get the Levi’s treatment. On Thursday, the denim brand launched the Levi’s x Sonic Youth Band Tee Collection, a line of reproductions of rare, vintage tees.

Over the years, the 501 became catnip for a particular type of brooding all-American archetype—Brando in The Wild One, Dean in Rebel Without a Cause, Springsteen on the cover of Born in the U.S.A —but on the occasion of its sesquicentennial, it still feels startlingly relevant, the standard by which all other jeans are judged.

From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.

Before there were resale sites, discount retailers or Black Friday to nab affordable jeans, there was Lot 201, a budget-friendly version of Levi’s 501 pants. Available in the 1890s as a “value” alternative to the 501 jeans, the Lot 201 was crafted for working people who needed quality denim at a more accessible price point.

After three hugely successful collaborations, Levi’s and Denim Tears are back with a new collection that celebrates both New Orleans and Black Masking culture. Also known as the Mardi Gras Indians, the Black Maskers are a fixture of New Orleans’ Mardi Gras celebrations, known for their bright and elaborate costumes.

Rod Levis started a clothing empire that grew from Cue to Veronika Maine to Dion Lee. Now his son says he was forced out, and is demanding his share.