Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.

(Reuters) -Italian luxury brand Gucci has appointed Demna as its artistic director, owner Kering said on Thursday, in a much-awaited move to revitalize the struggling label. The appointment comes after Gucci - once one of the industry's biggest success stories - has suffered a prolonged sales decline,

Italian luxury brand Gucci has appointed Georgian designer Demna as its artistic director, owner Kering said, as it tries to revitalise its struggling flagship label and stop a slide in sales.