Kering’s shares tumble 10% as investors agonize over Gucci’s new artistic director. But the ‘iconoclast’ might be what the brand needs
Demna has a strong viewpoint ... which is the secret sauce for a brand like Gucci,” Bernstein SG analyst Luca Solca said.
Kering shares plunge 13% after Demna Gvasalia named as Gucci's artistic director
Shares of Kering plunged on Friday after the firm announced that Demna Gvasalia would take the reigns as new artistic director of its ailing Gucci fashion line.
Kering Appoints Demna to Revitalize Gucci Amidst Controversial Move
Kering lost $3 billion in stock market value after selecting Demna as Gucci's chief designer. Analysts view the in-house choice as a gamble due to Gucci's elegant reputation. Demna's appointment follows sales decline under previous designer De Sarno.
Demna is the new creative director of Gucci
His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.” Demna said “I am truly excited to join the Gucci family.
Gucci Names Balenciaga’s Demna New Artistic Director in Bid to Revamp Brand
Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.
Gucci Names Demna New Aristic Director, as He Moves From Kering Sister Brand Balenciaga
Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July
Gucci's pick of Demna as new design chief unsettles Kering investors
Kering lost around $3 billion in stockmarket value on Friday after the group chose in-house talent Demna to reinvigorate its Gucci label rather than hiring one of fashion's big-ticket names as chief designer.
Kering shares slump after Demna named Gucci creative director
Demna Gvasalia, the Georgia-born designer, has been appointed creative director at Gucci, but shares in Kering fell 12 per cent on Friday amid doubts about the luxury group’s ability to reinvigorate the brand.
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Gucci Taps Balenciaga’s Demna to Lead Its Revival
Earlier this month, a not-so-shocking announcement came from the House of Gucci. The brand would be parting ways with its ...
Design chief De Sarno leaves Gucci as brand seeks revival
Gucci design chief Sabato De Sarno is leaving the Italian flagship label after less than two years in the job, owner Kering said on Thursday, as the brand strives to attract wealthier shoppers and ...
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Demna Is the New Designer at Gucci
The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.
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Gucci Fall 2025 Collection: What Comes After Sabato De Sarno’s Exit
Collection from Gucci was not a showcase of a new designer's vision but rather a collaborative effort by the studio team.
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Demna’s unexpected move to Gucci: A new era for the Florentine house
Will Demna’s design DNA be similar at Gucci to what it is at Balenciaga, or will his proposal offer a new aesthetic and new ...