Apple to open its AI models to developers
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Apple has released iOS 18.5 but that's not the biggest news regarding the company's AI technology Apple Intelligence. The latest iPhone update (as well as for iPad and Mac) is likely the last one before we learn all about what's coming in iOS 19 at WWDC in just a few weeks.
The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.
Apple has several exciting products in the works. However, some of them are delayed because the company is having issue with AI.
That led to a sudden pivot towards generative-AI features for the then-upcoming iOS 18. Despite the pivot to LLMs, it became clear that Apple wasn't going to be able to catch up — and Apple's chatbot was lagging behind the likes of ChatGPT and Gemini.
It’s reported that Apple plans to open its on-device AI models to developers at WWDC 2025, aiming to boost app creation and expand Apple Intelligence features.