"Levii's Jeans"? It stinks ... All anyone wants to sell you are joggers and stretchy pants. But if you ever need someone to review the Levi's 501 or tell you what denim to buy, we will be here.

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

Signature jeans will sell for 40 per cent less than the classic 501 range, and will not have the distinctive red Levi tab, pocket stitching and waistband patch. The first consignments will be ...

This month, journalist Emma McCarthy charts the rise and rise of the most noteworthy jean of all time, the Levi's 501. Close ...