It is that time of year again and everyone will be sitting around on the second Sunday this February, asking that perennial American question: Do all of these Super Bowl ads really pay off? Yes.

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel ...

The need for B2B marketing leaders to understand and consider the geopolitical context was also discussed at the Propolis ...

Agents are autonomous and thoughtful, fast and knowledgeable. They won’t replace star performers, but they will supercharge your team.

I review privacy tools like hardware security keys, password managers, private messaging apps and ad-blocking software. I also report on online scams and offer advice to families and individuals ...

Define clear marketing objectives. Select relevant KPIs (Key Performance Indicators) for each campaign. Regularly review and adjust metrics based on performance. Example: An e-commerce store running a ...