Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...
Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the ...
Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the ...
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
The historic U.S. brand Adidas, long associated with Formula 1 legend Lewis Hamilton, is taking its relationship with ...
According to a report from Autosport, Mercedes is changing things up for the 2025 F1 season by foregoing their traditional car launch event at Silverstone. Ins ...
Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, marking the brand’s entry into Formula 1. From what is understood, the collaboration will focus on creating ...
Lewis Hamilton of Great Britain driver of Mercedes-AMG Petronas F1 Team talks to media and press after the race- Source: Getty Lewis Hamilton's association with the Mercedes F1 team will end after ...
We are still two months away from Formula 1’s season-opening Australian Grand Prix in Melbourne on March 16, but IWC is ...