Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely achievable.

The free plan is a great place to start and could ... expenses and align quarterly campaigns with high-level marketing goals and objectives. With it, you can prioritize different strategies ...

The National Sports Commission boss Shehu Dikko and Pamodzi Sports Marketing Ltd CEO Mike Itemuagbor have held talks aimed at exploring ways to increase private sector participation and create more ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Tips and shared advice from lateral integration professionals provide creative, practical and streamlined solutions to law firm marketers involved in the lateral integration process.

Rashmi Raisinghani of Bridge The Gap Works offers insights into where the market of food creators is headed, how platforms ...

Often, small businesses can feel overwhelmed by the thought of marketing their offerings, on top of the ever-growing operational to-do list; that’s why the Chamber is partnering with Fractional ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...