Gass became CEO of Levi Strauss just over a year ... A key piece of that strategy? Women's clothes. For most of its 172-year history, jeans for men were Levi's "bread and butter," Phil writes.

But jeans for men were the bread and ... who buy clothing more often. Women currently generate about 36% of Levi Strauss sales, up from about 29% in 2018. Gass says she thinks women can soon ...

Levi Strauss CEO Charles Bergh has clarified that you can wash your Levi’s jeans but how you do and how often can be good for your denim and the planet. There are many theories about how to best ...