Xiaomi, which produces smartphones and consumer electronics, delivered 135,000 E.V.s last year after tapping China’s robust manufacturing supply chain.

But it's 2025 now and the Xiaomi 15 Ultra is here to try and tempt more photographers away from Apple's clutches.  The phone has had a variety of updates, including the powerful Snapdragon 8 Elite processor and a host of new AI skills -- because apparently all phones need to have AI built in whether you like it or not.

Xiaomi has mostly made a living from copying everything coming out of Cupertino, but it’s lately done a couple

I’ve never been a fan of raised camera modules, whether on iPhones or Android phones – but Xiaomi has found a way to make one beautiful … The iPhone 4S was in many ways my idea of the pinnacle of iPhone design.

Alibaba Chairman Joseph Tsai recently confirmed a partnership with Apple to bring AI features to the Chinese version of the iPhone, drawing renewed focus on the AI smartphone race. As of February 17,

Xiaomi stock price is firing on all cylinders, making it one of the best-performing companies in the Hang Seng index. It has soared by over 300% in the last twelve months and is beating Apple (AAPL) whose shares have jumped by less than 50%.

Xiaomi launched the Xiaomi 15 and Xiaomi 15 Ultra on Sunday at the Mobile World Congress. The Xiaomi 15 starts at 999 euros ($1,047) and the Xiaomi 15 Ultra starts at 1,499 euros ($1,571). Xiaomi is continuing its push into higher end devices where it is trying to challenge market leader Samsung.

With uncompromising camera hardware that puts every rival in the shade, the Xiaomi 15 Ultra is as good as it gets for phone photography

The Xiaomi 15 Ultra's incredible camera specification has us really excited. Can the phone lived up to our very high expectations. We find out.

At MWC 2025, Xiaomi is showing off its new concept idea for the Xiaomi Optical Modular System – a micro four-thirds camera and lens combo that magnetically attaches to the rear of a prototype Xiaomi 15.

On paper, the Xiaomi 15 Ultra offers a lot of great specs. Powerful Leica-tuned cameras, including an absurd 200MP telephoto lens, a large battery, and all the performance of the new Snapdragon 8 Elite chipset. However, like all Xiaomi phones, there’s a big emphasis on the own-brand software, rather than a cleaner variation of Android.