Amazon will tag every show and movie in Prime Video with more than 700 bits of metadata to contextualize the media.

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company ...

Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

The CPG holding company Kellanova, which owns Pop Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase-based data to snack on.

The era of fragmented, adversarial ad tech is winding down. A new paradigm is emerging defined by AI-first, end-to-end ...

Perplexity is now trying to raise funds at a $14 billion valuation, although it only generated $34 million in 2024.

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Google’s recent decision to hang on to cookies indefinitely risks perpetuating the worst parts of the digital ad business.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven ...