A new meme coin launched by President-elect Donald Trump on Friday has hit a market capitalization of $13 billion, marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

President-elect Donald Trump launched his own meme coin early Saturday morning, creating excitement in the cryptocurrency world as the price and market capitalization of the coin immediately soared.

Trump's $TRUMP token surged to $15 billion but plunged to $9 billion, disrupting the crypto market pre-inauguration.

The TRUMP coin surge makes it the second-largest meme coin with $13B market cap, trailing only Dogecoin, after rapid exchange listings.

The new Official Trump ($TRUMP) meme coin skyrocketed to a $21 billion fully diluted market cap – Next big meme coin, or too good to be true?

Donald Trump's newly-created cryptocurrency soared on Monday to nearly $12 billion in market value, drawing in billions in trading volume, while bitcoin hit a record high just hours ahead of the U.S.

The surging token had a market cap above $9 billion as of Sunday afternoon.

US President-elect Donald Trump has launched his own cryptocurrency, appropriately called $TRUMP, sparking feverish buying that sent its market capitalization soaring on Saturday to several billion dollars.

"The Trump meme coin stuff is bad for the industry. Don't delude yourself," Anthony Scaramucci wrote on Saturday.