It could strengthen the industry as it struggles to compete with hemp-based products sold at gas stations, CBD shops and online at a fraction of the cost.

A 60% super-majority of votes is required to amend Florida’s constitution. Amendment 3, which would have allowed recreational marijuana for adults 21 and older, fell short of that at 55.9%. “I’m a little surprised that it didn’t pass. A little disappointed,” said Roger Brown, President of ACS Laboratory.

After months of campaigning and millions of dollars in political spending, Floridians rejected efforts to legalize marijuana. But industry insiders don't expect the fight for legalization will die anytime soon.