Director emphasizes focus on player engagement, plans for free updates, and campaign quality.

Black Ops 6 has been an exciting entry for the franchise, likely bolstered by its same-day launch on Game Pass. It also helps that there’s a healthy mix of new offerings and the return of beloved mechanics.

Wedbush analyst Michael Pachter told GI.biz that Microsoft putting Black Ops 6 could lead to up to six million in lost sales; he estimated that 25% of existing Game Pass subscribers would have bought it anyway. Pachter said Microsoft could see as many as four million new Game Pass subscribers thanks to Black Ops 6.