The "Year of the Snake" UA Curry 12 releases on Jan. 9 exclusively at Under Armour retailers in the Asia Pacific region.

For this year's Christmas matchup, NBA superstar Stephen Curry opted to wear a throwback - with updates - from his early days with Under Armour. Against the Los Angeles Lakers, the Golden State ...

Under Armour’s Curry Brand is closing out 2024 with the Curry Fox 1 “The Beam” sneakers. The shoes have been officially released today, December 27, 2024, with a retail price of $120.

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight. Nike misjudged Curry's potential, leading him to sign with Under Armour ...

Unofficial images of the UnderArmour x De’Aaron Fox x Curry Fox 1 Banzito sneakers have found their way online, and multiple sneaker news sites are updating fans with the colorful imagery.

Golden State Warriors point guard Stephen Curry has repeatedly struck gold with his signature sneaker line since teaming up with Under Armour. Now, Curry Brand is expanding in all directions and ...

In October 2023, Fox became the first NBA player to sign an endorsement deal with Golden State Warriors star Stephen Curry’s ...

Kevin Plank returned to the CEO role last year, and 2025 could be the year his new strategy for the company starts to show ...

Under Armour faces uncertainty and challenges with recent poor performance, but potential for recovery with innovative ...