The Sims series turns 25 next month—fully developed frontal lobe and all—and Maxis has started laying out how it will be celebrating the milestone with new announcements, merch, and game updates. The Sims 4 is getting several different updates and free content drops, starting today and with more to come on the actual anniversary on February 4.

Somewhat unbelievably, this February marks The Sims series' 25th anniversary - that's a whole two and a half decades

Another update scheduled for February 4, the series' anniversary proper, promises a "huge" batch of content headlined by over 70 new in-game items which will be free to all players. The collection covers hairstyles, clothing, and accessories for a wide range of Sims, from toddlers to adults, per a separate blog post.