The Levi's® brand continues to push the boundaries of style and culture with its latest campaign, 'Easy in Levi's®'.

But jeans for men were the bread and ... who buy clothing more often. Women currently generate about 36% of Levi Strauss sales, up from about 29% in 2018. Gass says she thinks women can soon ...

Gass became CEO of Levi Strauss just over a year ... A key piece of that strategy? Women's clothes. For most of its 172-year history, jeans for men were Levi's "bread and butter," Phil writes.

Stay cool in Levi's® new Linen + Denim collection for Spring/Summer 2025. This lightweight, breathable line features classic ...

At that time, we were seeing a micro-trend of women who were huge fans of vintage Levi’s and who were buying their jeans a couple of sizes bigger and then really tailoring them to fit their bodies.

For more, head to our Jeans Month hub. Levi Strauss patented the “blueprint for the blue jean” — the design that would become the 501 — back in 1873, and at the turn of the century ...