He partnered with dry-goods businessman Levi Strauss to manufacture riveted jeans, and in 1873, together they patented the ...

Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890, the patent expired and Levi’s was no longer the style’s exclusive ...

Levi Strauss & Co., making jeans since the 1850s ... “There’s also a whole lot of people that used to wear a 501, and they love their 501s,” Levi’s Chief Digital Officer Jason Gowans ...

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.