Financial professionals must follow strict regulations when they use written testimonials and endorsements by their clients ...

Purpose-Built for Financial Institutions to Automate Life Cycle Marketing Persado is trusted by 8 of the 10 largest US banks and has driven more than $2.5 billion in new revenue for financial ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's study highlights that firms adept at personalization can boost revenue ...

Brand engagement in promoting financial services is undergoing rapid change due to the new digital marketing strategy.

marketing executive at First Wealth. But too often financial marketing is focused on products and ignores the emotion of money, she says. In this Better Business Q&A Pope explains what makes an ...

Wyndham Hotels & Resorts is charging into the debit card space with the launch of the Wyndham Rewards Debit Card.

With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.

and influential financial marketing and communications professionals shaping the industry today. Matt's recognition on this year's FN50 list underscores his ability to lead with data-driven ...

The collaboration aims to help e-commerce brands optimise advertising spending and reduce financial inefficiencies. YouBiz ...