Apple TV+ loses $1B annually but drives Apple hardware sales & cultural impact. See how strategic streaming keeps benefitting ...

Apple TV+ is reportedly losing more than $1 billion per year as the company is spending $4.5 billion on content annually.

You just got three months of free Apple TV+, so what should you watch first? Here are some places to start, from Ted Lasso to ...

By The New York Times Apple TV+ announced on Friday that the Emmy-winning comedy will return for a fourth season. Jason Sudeikis will be back to reprise the title role. By Jeremy Egner Since ...

Number One on the Call Sheet' explores the experiences of Black leading men and women in Hollywood, featuring Denzel ...

The Apple TV+ streaming service “is losing more than $1 billion annually,” according to The Information today. The report ...

Apple TV+, according to The Information on Thursday — providing a rare glimpse into the tech giant’s content operation. The company, led by CEO Tim Cook, is typically reticent about sharing ...

I have been really digging Apple TV+ content of late. As I see it, the streamer won the battle for best sci-fi shows – with Silo and Severance ruling the last couple of years. Now it's got its ...

Despite these successes, Apple TV+ has yet to turn a profit, highlighting the challenge of sustaining a platform built on prestige content rather than mass-market appeal. As competition in the ...

Exclusive: Seth Rogen, Catherine O'Hara, and Ike Barinholtz discuss how Apple TV+ comedy The Studio depicts an ever-changing ...

Apple is celebrating the return of baseball with a new documentary, Fight for Glory: 2024 World Series, streaming today ...

Most deal hunters are aware of Apple TV+‘s seven-day free trial — but there are plenty of other ways to save big on the tech giant’s streaming service. Want to try Apple TV+ before you commit?