Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

After showing us their new TRD Surf Concept yesterday, Toyota now unleashed another classic-inspired off-roader for 2024 SEMA ...

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production ...

Toyota unveiled the Land Cruiser ROX and 4Runner TRD Surf concepts at SEMA 2024, showcasing impressive off-road innovations.

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

The Toyota Land Cruiser ROX is one such concept that is stealing our hearts. “ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." ...

Japanese carmaker Toyota announced the arrival of the Recreation Open eXperience (ROX) Land Cruiser-based open-air vehicle at ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.