With OpenAI's addition of a search feature to ChatGPT, the company will now be challenging Google's search dominance, which is a lofty goal.

Artificial intelligence pioneer OpenAI launched its own ChatGPT search engine on Thursday, positioning itself as a challenger to search titan Google and a direct competitor to the Bing search engine from its strategic partner Microsoft.

ChatGPT search will draw from news media OpenAI made deals with. OpenAI says “context” will differentiate it from Google Search.

OpenAI on Thursday launched a search feature within ChatGPT, its viral chatbot, that positions the high-powered artificial intelligence startup to better compete with search engines like Google, Microsoft’s Bing and Perplexity.

As a Halloween treat for ChatGPT users (and a trick for the likes of Google and Bing), OpenAI has turned its AI chatbot into an internet search engine. As the company explains in a blog post, ChatGPT is now better than ever at searching the web and capable of providing fast and timely answers to your questions with links to relevant sources.

OpenAI has partnered with a number of news organizations so its search engine will be able to pull from these companies’ content for its SearchGPT.

OpenAI’s new ChatGPT search feature aims to compete with Google and Bing by offering fast, conversational search results.

The AI giant is venturing into a territory long dominated by Alphabet's Google, also placing it in competition with OpenAI-backer Microsoft's Bing and emerging services such as Perplexity — a search-focused AI chatbot firm backed by Amazon founder Jeff Bezos and semiconductor giant Nvidia.

OpenAI has introduced ChatGPT Search, an artificial intelligence (AI)-powered search engine built into the company's chatbot ChatGPT.

Curious about whether ChatGPT Search can replace Google, a search engine that has captured nearly 90 percent of the market share? Well, there's a way to find out. How? Make the OpenAI tool your default search option.